Keith Bruce is the CEO and President of the San Francisco Bay Area Super Bowl 50 Host Committee. In his role as CEO, Bruce is responsible for the Host Committee organization, including the planning, operations and delivery of Super Bowl 50 activities and programming leading up to and during Super Bowl Week. Bruce and his staff are responsible for all marketing, production, operations planning, logistics, hospitality and events related to Super Bowl 50.
A veteran of the sports and event industry, Bruce has 25 years of sports marketing, event management and advertising experience, combining extensive brand building expertise with a deep knowledge of the sports and events marketplace, on both domestic and global levels. Bruce has operations and management experience with the largest sporting events in the world, including the Olympic Games, FIFA World Cup, the Masters and NCAA Final Four. Super Bowl 50 will mark his 14th consecutive Super Bowl.
Prior to this appointment, Bruce was President of SportsMark Management Group, an award-winning global sports marketing, event management and corporate hospitality company.
Keith has lived in the San Francisco Bay Area for 20 years. He and his wife Kimberly live in Marin County and are the proud parents of two young daughters, Madeleine and Mason.