Project Description

We were part of the Event Authority team that transformed the America’s Cup both on, off and under the water.

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34th America’s Cup
Americas-Cup-waste_stations

Our America’s Cup Healthy Ocean Project aligned the worlds iconic sailing event
with a purpose of conserving the world’s oceans and
our focus on sustainability not only allowed us to deliver the event in a low impact way but also won acclaim from multiple stakeholders including the City of San Francisco, sponsors and fans.

Our purpose-full approach created incremental business opportunities for the Event Authority that would otherwise not have existed. These included the commercial partnerships we put in place with Lexus and Klean Kanteen who both leveraged their commitment to a sustainable future through the platform that we created.