Project Description

The Men’s Initiative, a Canadian based non profit affiliated with the University of British Columbia whose mission it is to enhance the integrity and well-being of men for the benefit of families, communities and the world, chose Purpose + Sport as their partner to develop and implement their new Good Men In Sport intervention.

Good Men in Sport is an initiative of content, activations and education, inspired by elite athletes discussing and redefining the idea of what it means to be a man today and the legacies they want to leave.

In this role, Purpose + Sport was responsible for developing and implementing the launch strategy for the intervention, while also building out the collaboration of stakeholders and funders required to bring the intervention to life.