In a nod to the increasing importance of “purpose” as a growing area of interest across the business of sport, Industry veterans Tony Ponturo and Keith Bruce headline an impressive cast of expert advisors who have agreed to put their weight behind the efforts of San Francisco based purpose led sports agency Purpose + Sport.

Purpose + Sport provides sponsors, sports properties and sport focussed non-profit organisations with purpose-led strategic, commercial and engagement solutions that can help them to show up more meaningfully while delivering positive business and social outcomes. The agency lists the likes of 2018 Rugby World Cup Sevens, Clif Bar & Co, streetfootballworld and National Sportsmanship Foundation amongst its current client roster.

“At a time when fans increasingly expect corporations to stand for something more than just profits, the work that Purpose + Sport is doing to enable sponsors and sports properties to remain relevant to the fan base they rely on for their success is more important than ever” says Tony Ponturo, Purpose + Sport Advisory Board member and a respected voice in sports media and marketing.

“While corporations increasingly embrace purpose as a management philosophy, the business of sport has been slow to do so. It’s a concern that not a single team, league, event or venue is considered to be a purposeful organisation. That’s where we come in”, says Purpose + Sport Founder and CEO Neill Duffy. “We’re all about inspiring the business of sport to do good and do well by enabling them to embrace purpose as a key strategic business driver for their organisations. We know that what we do works – the data backs up our belief that a purpose-full approach to the business of sport outperforms the traditional approach across a number of metrics. It’s an exciting time for us to be leading this growth area in our industry”.

It is no coincidence that a strong contingent of Super Bowl 50 Host Committee players are supporting Purpose + Sport’s efforts. The Host Committee team lead their efforts with purpose and using the event  as a platform to improve the lives of young people in the Bay Area. In the process, they  delivered the most shared, most participatory and most giving Super Bowl in history and all in a “net positive” way – socially, environmentally and economically. Founder and CEO Neill Duffy co-chaired the event’s Sustainability Committee while Advisory Board members Keith Bruce and Pat Gallagher led the Host Committee team that delivered the game changing event and Advisory Board member Kamba Tshionyi chaired the events non-profit arm, the 50 Fund.

“Super Bowl 50 proved the model around a sports event leading with purpose” says Super Bowl 50 Host Committee CEO Keith Bruce. “Purpose + Sport is making it possible for sponsors, sports properties and non-profits to tap into the thinking that made Super Bowl 50 such a success – to do good while doing well – as a legacy of Super Bowl 50 ”.

 

Other members of the Purpose + Sport Advisory Board include: sustainability experts Jill Savery and Robert ter Kuile, advertising guru John McNeel, sport for good thought leaders David Butler and Katrina Galas, investment and advertising industry veteran Louis LoPraeste and sports marketing industry executive search leader Chad Biagini.

In search of a new more effective way of delivering value to its clients, Purpose + Sport has also recently become a member agency of The Purpose Collaborative, a 40 strong network of purpose led thought leaders and industry experts that provide impactful problem solving, communication and engagement solutions. This network of agencies enables Purpose + Sport to help their clients to activate purposefully – from strategy through to implementation and measurement – across multiple countries. The Collaborative was founded by Carol Cone, the foremost expert in developing organizations with purpose at the centre. “Purpose + Sport is a strong and timely addition to the Purpose Collaborative, bringing a set of unique capabilities and experience that will differentiate our network” says Cone. “Neill and his team’s passion for linking sport and purpose is compelling and opens new avenues for our clients.”

About Purpose + Sport

Purpose + Sport provides sponsors and sports properties with purpose-led strategic, commercial and engagement solutions that can help them to show up more meaningfully to deliver positive business and social outcomes. The agency lists the likes of 2018 Rugby World Cup Sevens, Clif Bar & Co, streetfootballworld and National Sportsmanship Foundation amongst its current client roster. (www.purposeplussport.com)

About Purpose Collaborative

The Purpose Collaborative is a global collective of more than 40 firms, in 15 cities and 10 countries with 400+ professionals developing breakthrough work to help organizations accelerate business and social impact. Their capabilities include: research and data analytics; organizational and brand purpose strategy; CSR planning and reporting; culture development and employee engagement; creative programming and storytelling; millennial and digital marketing; and video and virtual reality production. (www.purposecollaborative.com).

For more information contact:

Neill Duffy – Chief Executive

Purpose + Sport

+1 415 815 7620 | neill.duffy@purposeandsport.com