We believe in purpose-full growth – growth predicated upon a philosophy of sponsors, property owners and non-profits using the business of sport as a vehicle to improve people’s lives while also doing well for themselves.

We know that organizations that pursue a strategy of purpose-full growth outperform those that don’t. And while the corporate sector is embracing this insight to build better performing organizations, the business of sport has so far been slow to embrace the opportunity. That’s where we come in.

Purpose + Sport enables its partners to grow more purpose-fully by helping them to embed purpose as a strategic business driver across their organisations. We do this through our strategic, commercial and engagement solutions using our proprietary “Net Positive” methodology.

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We provide purpose-full strategic, commercial and engagement solutions for….

Why do we do what we do? 

Because we want to amplify the contribution of the business of sport to a sustainable future for all.

Our “Net Positive” Methodology

We believe that it’s no longer necessary for sponsors, rights holders and athletes to choose between the “for profit” and “not for profit” models. Our “Net Positive” methodology makes it possible to incorporate the best of both worlds and embrace a purpose-full approach to the business of sport that delivers more meaningful growth for all stakeholders – people, planet and profit – what we call Purpose-full Profit.

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The business case for Purpose

Organizations that embrace Purpose as a key strategic business driver out-perform those that don’t. As a result, Purpose is fast becoming the management philosophy of the 21st Century and being adopted by the Corporate sector at an exponential rate. It’s time for sport to catch up.

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Take a look at what we’ve been up to recently.

“Neill worked hand in hand with the Host Committee team and myself to help us define our sustainability goals for Super Bowl 50, and to ensure that our plans responsibly met those goals. Thanks to Neill’s efforts, we embedded sustainability into the heart of the organisation from the beginning, as both a core strategic business advantage as well as a way to leave a lasting impact of positive good for the region”
Keith Bruce , Chief Executive Officer, San Francisco Super Bowl 50 Host Committee
“Neill worked hand in hand with the Host Committee team and myself to help us define our sustainability goals for Super Bowl 50, and to ensure that our plans responsibly met those goals. Thanks to Neill’s efforts, we embedded sustainability into the heart of the organisation from the beginning, as both a core strategic business advantage as well as a way to leave a lasting impact of positive good for the region”
Keith Bruce, Chief Executive Officer - San Francisco Super Bowl 50 Host Committee

If you’re looking to show up in a more purpose-full way, we’d love to talk with you about how we can help. 

Let’s Get Started!